EL MEJOR DEL PLANETA

EL ALFA WORLD TOUR

OFFICIAL MERCH

Organic oversized t-shirt with the original design of ¨EL ALFA WORLD TOUR¨ the official shirt of the 2024 World Tour.

Buy Now - From $45

EL MEJOR DEL PLANETA

EL ALFA WORLD TOUR

OFFICIAL MERCH

Organic Womans oversized t-shirt with the original design of ¨EL ALFA WORLD TOUR¨ the official shirt of the 2024 World Tour.

Buy Now from $45

EL MEJOR DEL PLANETA

EL ALFA WORLD TOUR

OFFICIAL MERCH

Kids organic t-shirt with the original design of ¨EL ALFA WORLD TOUR¨ the official kids shirt of the 2024 World Tour.

Buy Now - From $45

100% OG

El Alfa, El Jefe Official Merch

Selected cuts crafted with the original ¨El Alfa, El Jefe¨ designs.

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"Il Animal, Il Criminal, Il Migliore"

El Alfa, El Jefe

Alfa's Origin

"The Best, El Animal"

El Alfa El Jefe, whose real name is Emanuel Herrera Batista, is a Dominican singer and rapper known for his impact on the dembow genre, a variant of reggaeton. He was born on December 18, 1990, in the 12 of Herrera, Dominican Republic. Below is a detailed overview of his career from his beginnings to the present.

Alfa starts in the Music

The Beginnings

2010: Emanuel Herrera Batista starts his musical career under the stage name "El Alfa El Jefe." Initially, he becomes known in the Dominican music scene with songs like "Coche Bomba" and "Coco Mordan."


2012: He releases "Fuin Fuan," a song that becomes a hit in the Dominican Republic and helps establish his name in the dembow industry.

Alfa's Legacy Beyond Borders

Building Legacy

In the following years until 2016, his career expanded beyond the borders of his home country through songs like "Tarzán" and collaborations with internationally recognized artists such as Jowell and Randy, eventually establishing himself as an influential figure in the urban genre with the release of singles like "Suave" and "Banda de Camión," which captured the attention for features with artists like Chencho from Plan B, Noriel, Jon Z, Farruko, Bryant Myers, and more.

In 2018, he released the track “Mi Mami” with Cardi B, bringing Dembow to be recognized in the American music industry and around the world. The following year, he gained further recognition with the featuring on Bad Bunny's track "La Romana." By this point, his legacy as a musician and a pioneer of the genre originating from the Dominican Republic had been established.

Shaping the Sound and Impact of Urban Music

Leading the Dembow Revolution

El Alfa has received multiple awards and recognitions, including Billboard awards and Premios Juventud. His impact on urban music is undeniable, and he continues to be an influential figure in the genre.


As of 2024, he is a prominent figure in urban music, with numerous awards and recognitions throughout his career. His songs continue to dominate the charts, solidifying his role as a pioneer and the original driving force behind the dembow genre.

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